This portfolio project showcases a collection of merchandise designs created for Gumboot Friday and I Am Hope, developed as part of a group assignment in 2023. One of our designs is currently featured in I Am Hope's merchandise range, highlighting the success and impact of our collaborative efforts.

Our primary goal was to design a merchandise range that resonates with a younger demographic and fosters a stronger connection with the brand. To achieve this, we introduced Puddles the Gumboot, a cheerful and relatable mascot for Gumboot Friday. Puddles aims to engage and captivate the audience, making the brand more approachable and memorable.

The designs featured here are my personal contributions to the project. We are excited about the ongoing work we are doing with Gumboot Friday, including the rollout of Puddles on Gumboot Friday's social media pages.