This project showcases a packaging design concept for a line of alcoholic, sugar-free lemonades with the brand name “Basic.” The client's vision was to create a trendy, slightly psychedelic aesthetic that would resonate with the everyday "Basic B*tch," combining style and simplicity with a touch of boldness.

Despite the client's inability to secure the naming rights to 'Basic,' the designs reflect a vibrant and eye-catching approach, tailored to stand out on the shelves and appeal to a modern, trend-conscious audience. This project highlights my ability to blend client specifications with creative flair, resulting in a unique and memorable packaging concept.